Svetuka kune zviri mukati
Wakambomira here kuti ufunge kuti kangani kawakabatwa nebellboard uchienda kubasa? Kana neshoko rekugadzira pachiteshi chebhazi? Offline uye OOH (Kunze Kwemba) midhiya ine simba rakasiyana: vanoita kuti brand yako ive chikamu chehupenyu hwezuva nezuva hwevanhu. Mungave mumigwagwa, muzvifambiso zvevoruzhinji, kana munzvimbo dzemumaguta, meseji yako inosvika kune vateereri vako.
Na Two Zs, tinoona kugona kwenhepfenyuro idzi sezvinopfuura kungoshambadza. Kwatiri, ivo vanopa mikana yekushandura nzendo uye maitiro kuita zviitiko zvinotora pfungwa uye kugara mundangariro.
Munyika yakazara nemadhijitari ads, zvinozorodza kukanganiswa nechimwe chinhu chinobatika uye chinobatika. OOH midhiya ndicho chiyeuchidzo chinogara chiripo, chakajeka chinooneka kana vatengi vasingazvitarisire: mumugwagwa, muzvitoro, pachiteshi chepasi pevhu. Izvo hazvidi "skip ad" kana kudzvanya kwekurudyi - iripo, iripo, uye inoshanda.
Isu tinoziva simba rekuonekwa uku kugadzira hukama hwemanzwiro uye kusimbisa chiratidzo chako muhupenyu hwezuva nezuva. Zvakaguma nei? Mishandirapamwe isingaonekwi chete, asi inorangarirwa.
Unoda kutonga nzira yakabatikana kana kuita chirevo panhandare yendege? Offline uye OOH midhiya inopa inokatyamadza kuchinjika kusvika kune vateereri chaivo munzvimbo chaidzo. Yese poindi, yega pani, yega fomati yakagadzirirwa zvine hungwaru kuti iwedzere kukanganisa.
Chikwata chedu chinoongorora kuyerera kwevanhu, maitiro emunharaunda, uye chaiyo mikana munzvimbo yega yega yekuisa brand yako painofanira kunge iri. Nenzira iyi, hausi kungoonekwa - iwe unocherechedzwa.
MuOOH, dhizaini uye hunyanzvi ndimambo. Pasina mutsindo kana kufamba nguva dzose, meseji yako inofanirwa kuve ine simba pekutanga kuona. Apa ndipo patinopenya: kugadzira zvinoonekwa zvinozvitaura zvese mumasekondi, maziso anokwezva, uye spark kuda kuziva.
Na Two ZsIsu tinoshandura pfungwa kuita art ine huvepo. Kubva pamabhodhi akavhenekerwa kusvika kune anodyidzana, tinoona kuti mhando yako haingori chikamu chetsvarakadenga-ndiyo inonyanya kukosha.
OOH yakawanda kupfuura zvikwangwani. Zviri pamusoro pekugadzira munzvimbo dzakakodzera. Fungidzira rudzi rwako pane hofori ye LED skrini munhandare, kana kuiswa kwehunyanzvi pakati penzvimbo yakabatikana. Pamwe kunyange chitupa chekugadzira chinoshandura chikwiriso chose kuva pamberi pechitoro chako.
Isu hatingogumiri kune zvakajairwa - isu tinoongorora nzira nyowani dzekuita, kushamisa, uye kubata kufarira kwevanopfuura.
Ehe, offline media zvakare inopa nhamba. Ne tekinoroji yepamusoro, tinokwanisa kuyera kukanganiswa kweOOH mishandirapamwe, kubva pahuwandu hwevanhu vanosvikwa kusvika pakuita zvepamhepo zvinogadzirwa. Imwe neimwe bhodhi, mapaneru, kana chidimbu chefenicha yemumugwagwa inova chidimbu chehunyanzvi chinozivisa sarudzo dzenguva yemberi.
Hapana chatinosiya. Isu tinoshanda nedata kuratidza kuti offline ichiri mambo kana zvasvika pakusvika uye kuziva mhando.
Mukutatarika kwehupenyu hwemazuva ese, vanhu vanogara vachifamba, asi hazvirevi kuti havasi kuterera. Kwese kuenda kubasa, mutsetse wega wega kubhangi, kana kumirira kwese pachiteshi chepasi pevhu mukana wekukanganisa vateereri vako. OOH midhiya inosimudzira pane idzi nguva dzemazuva ese, ichishandura kupindirana kwepasi kuita mikana yakakosha yekuti brand yako ibatane.
Isu tinocherekedza idzi "nguva dzekutarisisa" todzishandura kuita mameseji ekuona anokatyamadza, anomutsa kuda kuziva, uye, zvakanyanya kukosha, anonamira mupfungwa dzemutengi. Kana iwe uripo munguva dzakakodzera, mhando yako inomira kungova meseji - inova chikamu chehupenyu hwevanhu zuva nezuva.
Offline uye Kunze-Kumba midhiya inopa wakasarudzika mukana wekutora yako brand kubva pachiratidziro uye muhupenyu chaihwo hwevanhu. Nekusika kwaDois Z, zano, uye hunyanzvi, mishandirapamwe yako inogona kutora nzvimbo dzemudhorobha, vateereri vanoshamisika, uye kubatana zvisina musono nedhijitari.
Usarega brand yako ichienda isingaoneki. Ita kuti huvepo hwako hunzwike, gadzira maitiro, uye ukunde nyika yenyama nemaitiro anoita mutsauko.
Ziva mashandurirwo atinoita mazano ekugadzira kuita zviitiko zvinooneka zvine chekuita nemaitiro ekugadzira anobatanidza manzwiro uye chinangwa. Pano, tinopa mibairo chaiyo kubva kumhando dzakawana kuzivikanwa, mukurumbira, uye budiriro kuburikidza nekuona mhinduro dzakagadzirwa nehunyanzvi hwaDois Z Publicidade.
Mibairo yakaita seyaTintas Luztol naArroz Tio Jorge inogoneka chete patinobatanidza zvinangwa zvebhizinesi nematanho ekutaurirana, tichishandisa data uye tekinoroji kuvaka nzira dzinobatanidza mabhureki nevateereri vavo nenzira yemunhu.
Kuti uwane iyi nhanho yekunaka mukutaurirana kwehunyanzvi, zvakakosha kuti unzwisise kuti:
- zviito zvakapatsanurwa hazviburitse mhedzisiro inogara;
- mukurumbira wechiratidzo unofanirwa kugara uchitariswa uye kugadziridzwa;
- imwe neimwe yekubata inofanirwa kuve yakakosha uye yakabatana neiyo bhizinesi macro zvinangwa.
Nekushanduka kwedhijitari midhiya uye hunhu hwevatengi vane simba, kutaurirana hakuchina mutsara uye ikozvino kunoda kuongororwa kwekufungidzira uye mhinduro dzakabatanidzwa.
Kana musika uri kuchinja, sei uchienderera mberi nekushandisa ma metrics ekuita mamwe?
Ichi chiono chekushandura ndicho chinoita kuti Dois Z Publicidade ive yakanakira kushambadzira agency kune avo vanotsvaga mazano anoenderana nedata, hunyanzvi, uye hunyanzvi. Isu tiri vashambadziri vanotora mhando kuenda kune inotevera nhanho, ichiunza mhedzisiro inokonzeresa.
Isu tinoongorora musika uye tinogadzira nzendo dzemunhu kuti tiwedzere mhedzisiro uye ROI.
Isu tinogadzira chaiyo, yekugadzira, uye yakanangwa mishandirapamwe yekuwedzera kubatikana uye shanduko.
Isu tinosanganisa pa/kudzima chiteshi neSEO uye segmentation nzira dzekusimudzira mhedzisiro.
Isu tinoshandisa AI uye inofanotaura analytics kugadzirisa munhu mishandirapamwe uye kutyaira kuita munguva chaiyo.
Isu tinobatanidza mapuratifomu uye tinogadzira omnichannel nzendo kuvaka kuvimbika nekuvandudza ruzivo rwevatengi.
makore e
work
Pakupedzisira, musaiti
takazvarwa nezuro.
