The high nyanzvi yekuchinja muBrazil yaunza kukanganisa kukuru pakubudirira uye kukwikwidza kwemakambani. Maererano neongororo yakaitwa na Robert Hafu, Brazil inotora nzvimbo yekutanga muhuwandu hwekuchinja kwepasirese, ne 56% mutengo.
Muchikamu cheindasitiri, mamiriro ezvinhu aya anotonyanya kuoma. Kuenda kwevashandi kakawanda kunomiririra kurasikirwa kwe ruzivo rwehunyanzvi, process discontinuity e kuwedzera mari yekutsvagisa vanhu uye yekudzidzisa. Takatarisana nedambudziko iri, kuisa mari mukati Mushandi Branding akarega kuva maitiro uye akava a hurongwa hunodiwa.
High Turnover muBrazilian Makambani
Ongororo yaRobert Half yakaratidza kuti inopfuura hafu yevashandi vekuBrazil vanogara vachifamba, vachichinja mabasa nguva zhinji. Nhamba iyi inoisa nyika pamusoro pezviyero zvepasi rose.
Zvinokanganisa indasitiri:
- Kurasikirwa kwe yakaunganidza ruzivo rwehunyanzvi
- Kuwira mukati kubereka uye kushanda zvakanaka
- Wedzera mukati mari yekubhadhara uye yekubatanidza
- Kurasikirwa mukati kuunza chirongwa uye hunyanzvi
Makambani emaindasitiri anotadza kuchengetedza tarenda anotarisana nekudzokorora kutenderera uye kutsiva, zvichitadzisa kukura kwakasimba.
Sei Indasitiri Isinganakidze Vechidiki Talent?
Kunyangwe ichimiririra chikamu chakakosha mubudiriro yenyika, indasitiri ichiri kutorwa se zvechinyakare, zvakaomarara uye hazvina kunyanya kugadzira nenyanzvi dzakawanda pakutanga kwemabasa avo.
Zvinhu zvinodzinga tarenda idzva:
- Kushaya kujeka pamusoro mikana yekukura
- Maonero ezvakatipoteredza isinganyanyi kushanduka
- Mufananidzo wakabatana ne maitiro ekushanda anonetesa
- Kushaikwa kwechinangwa kana kuoneka kwemagariro
Maererano neongororo yakaitwa naFiesp, 77% yemaindasitiri eSão Paulo anoshuma kuomerwa mukuhaya vashandi vanokwanisa, kunyanya pakati pevechiduku.
Basa reMushandirwi Branding mukudzoreredza Iyi Scenario
Mushandi Branding ndiko kuvakwa uye manejimendi e mukurumbira wekambani semushandirwiZvinopfuura kushambadza basa: ndezvekugadzira mufananidzo unowirirana uye unoyevedza wenzvimbo yebasa, inopindirana neicho chemukati.
Zvakanakira Mushandirwi Branding:
- Inokwezva nyanzvi dzakanyanya kuenderana netsika yekambani
- Inoderedza mutengo pamubhadharo
- Wedzera kubatanidzwa uye kuchengetedza
- Inosimbisa iyo Kukosha kwevashandi (EVP)
Makambani ane yakasimba mushandirwi brand dzinoonekwa senzvimbo idzo vanhu vanoda kushanda - uye kugara.
Matarenda Anokoshei Nhasi?
Kuvaka yakakodzera mushandirwi chinzvimbo, iwe unofanirwa kunzwisisa chii vanhu vanonyatsotsvaga munzvimbo yebasa.
Zvinhu zvakakosheswa kupfuura muhoro:
- Chinangwa nemagariro evanhu
- Positive sangano tsika
- Kuzivikanwa kwehunyanzvi
- Basa-hupenyu hwekuenzanisa
- Kuenderera mberi kwekudzidza
Chizvarwa chemazuva ano chinotsvaka zvinopfuura kugadzikana. Vanoda inzwa sekunge iwe uri chikamu chechimwe chinhu chakakosha, uye kuti kambani inoziva hunhu hwako uye mupiro wako.
Anoshanda Mushandi Branding Zvishandiso uye Strategies
Kuvaka Rakasimba Mushandi Brand kunosanganisira akati wandei, kubva kutaurirana kwekunze até ruzivo rwemukati yevabatsiri.
Zviito zvinokurudzirwa:
- Press office: inoisa kambani nekusimbiswa kwekunze
- Corporate social network: 75% yevavhoti vanoongorora chimiro chekambani vasati vanyorera
- Uchapupu hwechokwadi kubva kuvashandi
- Mavhidhiyo anoratidza zvinoitwa nekambani zuva nezuva
- Transparent content nezvetsika, tsika uye basa
Iko kusanganiswa kwemachaneli, chokwadi uye kuenderana kwakakosha pakugadzira kuvimbika uye kuzivikanwa.
Dambudziko Rechokwadi
Hapana chikonzero chekugadzira mufananidzo unoyevedza kana usingaratidzike mune chaiyo-yehupenyu chiitiko chevashandi vako. chokwadi ndiyo mbiru yepakati ye Employer Branding inoshanda.
Mazano ekuvimbisa kuenderana:
- Align the hurukuro yekunze netsika dzemukati
- Kuyera zviratidzo zvemamiriro ekunze zvesangano uye mukurumbira wemhando
- Batanidza hutungamiriri uye HR mukugadzira rondedzero
- Gadzira chirongwa chehunyanzvi ne zvakajeka zvinangwa uye kuenderera mberi kwekutarisa
Kupfuura kungotaridzika senzvimbo yakanaka yekushanda, inoda iva, chokwadi, nzvimbo yakanaka yekushanda.
Employer Branding: Chiratidzo Chakasimba Chinotanga NeVanhu
O Mushandi Branding ndiyo imwe yenzira dzinoshanda dzekugadzirisa mutengo wakakwira uye kuvandudza kukwikwidza kweindasitiri yeBrazil. Haisi nzira yekutaurirana chete, asi a vanhu, tsika uye yekambani mukurumbira manejimendi chishandiso.
Kushandura kambani yako kuita nzvimbo inoda kuve vanhu idanho rekutanga kuvaka indasitiri inokwikwidza uye yevanhu.
